Vitamins vs Pain Killers for Private Investigator Marketing.

In your private investigation business you need to know if you’re selling vitamins, pain killers or a combination of both.

“Vitamins” are products or services that you sell a little bit at a time (over a long period of time) to your clients to prevent problems. These are things like pre-employment screening background checks.

“Pain killers” are products or services you sell when a client is “in pain” and needs an immediate solution. Pain killers for us P.I.’s may be surveillance on a cheating husband or a skip trace on a witness that’s needed for a court case.

It’s nice to sell vitamins because they provide a more steady, predictable income. But many people won’t spend money on vitamins so they’re a harder sell than pain killers.

Compare that to when people are in pain. When they have pain, they will pay a lot more to stop the pain and they want to buy the pain killers right now!

Think of it like this… preventing lung cancer is (usually – but not always!) super cheap. Just quit smoking! But people don’t do it. Curing lung cancer is a hard, painful and expensive, but people willingly give everything they have to cure it.

In our business (and a lot of businesses) and in life, it’s harder to sell the vitamins… but it’s worth it! Not just for us to get a more steady income, but also for our clients because it saves them money and prevents a lot of future pain. Win/Win!

Just something to think about as you build and grow your detective agency.

If you like that helpful tip, then don’t miss out on my free special report If You Want To be a Private Investigator Give Up… Unless You Do These Three Things. You can get it right here…

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Committed to your success,
Larry Kaye, P.I.

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