I just got the final version of the two disc set The Investigator’s Ultimate Guide to Surveillance and I’m pretty pleased with it!  Now I just have to send it off to the duplicator to get it burned, printed and shrink-wrapped!

One of my favorite chapters on the DVD set is the chapter on marketing, so today I wanted to give a little basic marketing advice.

In this video I’ll show you how to make your ad more appealing to potential clients and get them to call or email you so you can see if you’re the right investigator for them and if they have a case you want to take.

I’ve taken a real world ad a PI is using and given it a makeover to fix some minor problems and one major problem.

I promise that if the detective who’s running this ad on craigslist fixes just that ONE major problem I found, he will get plenty more hits from people looking to hire a Private Investigator in his area!

If you know how to follow someone in a car or on foot, then you have the skills a Private Detective needs to take the surveillance cases generated by this advertisement.

The DVD set teaches how to handle phone calls and “price shoppers” in a way that turns them into the paying clients you need, but – in the mean time – I hope this little advertisement makeover is helpful to you.