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"The Missing Manual:

Smarter Selling for

Private Investigators"


Larry Kaye Photo

Dear Friend,

    Tired Of Feeling Like You’ll Never Reach Your Sales Goals?
    Do You Feel Like Your Marketing Will Never Work?

This is Critical:

    Headlines determine biggest part of your conversion rate. It's one of the most underestimated elements of any sales letter. You should spend MUCH MORE time on your headlines than you do.

    However, the good news is…

    With Larry’s Exclusive Swipe File you’ll save time by having headlines essentially pre-written for you! Just change a few words to suit your letter and you’re all set to go with a proven, working headline!

"If you get the headline wrong

no one will read your ad. Period."

                                                                                        -Larry Kaye, Private Investigation Marketer


    And since the headline is so important I’ve included a literally fill-in-the-blank BONUS PACK with 197 headlines as easy to create as a mad-lib! (Remember those?)

    Make more money from your investigations by changing this simple 1 thing… Your Headlines!

    You see, the whole point of your headline is to snap your readers out of their daily grind, grabbing their attention and easing them into your sales letter with a hypnotic introduction, flowing right into the sale of your services.

    That means you stand out from your competitors, become known in your market and attract the best opportunities and clients. (This is your chance to get ahead before your so-called “competition” realize what's going on.)

    Just by fixing your headlines, just by having an attention grabbing “title” on your article, blog post, social media post or sales letter, you'll get attention from anyone needing your services!

    And that’s just the headline gold I have for you in this course. There’s a lot more!

In the “Missing Manual” you’ll also get...

Proven Power Packed Sales Letter Techniques
Easily & Quickly Emulated

    Over a decade of tracking, testing and experience is at your disposal. Since I started marketing, I've written, tested, critiqued and torn to pieces hundreds of sales letters out there. My experience is now yours.

    You could test and track all of this yourself if you want to, but of course, that takes time. So why spend all that effort when I've done most of the work for you?

    But I don’t just give you a bunch of examples and say 'copy this and your services will sell'. Instead, I'm sharing the essential elements you need for your ad copy. I take you through every element from the headline to the P.S and everything in between. That means you get a power-packed sales letter, even if it’s disguised as a blog post or free report!

    I cover all the proven sales letter elements from start to finish. No special skills required. If you can read and write English, you can do this.

                                        Never again be stuck.
                            Writers block solved in a split second.

    Never again be stuck for something to write, or have trouble getting started on what is the most important piece of your business. These headline formulas allow words to flow right onto the page and will save you from any more frustrating blanks that come with standard copywriting. Plus…

    You can use these headline formulas to create killer sub-headlines and bullet points that takes hold of your reader and keeps him reading! (Don’t worry, I explain it all in this course.)

                            And it’s more than just the formulas!
                                            I also include...


10 Sure Fire Headline Strategies that will grab the attention of your audience so they not only stick around longer, but have them wanting even more. (This applies to sales material but also blog post and social media post).

    Let’s face it, there are downfalls newbie sales letter writers make.

    I want you to learn what others are doing wrong so that you can do it right. Are your sales being effected by one of these downfalls? I'll bet at least one of these negative points is present in your material right now. We need to remove it, because it’s costing you sales.

    If you find any sales letter with a decent conversion rate (meaning people who call you or outright hire you) and it’s written by a professional copywriter, you'll see the sales letters have all of these elements I teach. The kicker is you don't need to spend $2,000 per letter (sometimes even more) to create sales material every time you want to offer your services. Instead I’ll show you how to write good, working ad copy so you can test it cheap or for free as a blog post or social media post! Then if you want to spend money mailing letters or buying online ads, you only do it for ad copy you already know works!


                    Connect with your readers and they will call you!

    My Smarter Selling course is packed with means and methods to connect with your readers, not in a corny way, or an unethical way, but with triggers you can use to create a strong bond. If you don't, the profit will go into your competitions pocket instead. It's your choice entirely.

Inside You'll Discover...

Bullet 1 - How to craft killer sales copy that will have your prospects reaching out to you for your services!
Bullet 2 - Improve your conversions quickly with my attention grabbing headlines that will explode your sales. (This one aspect alone could double your response rate.)
Bullet 3 - The proper way to use testimonials to strengthen your copy – you may be very surprised by what you learn here as well as by how many P.I.’s are doing this all wrong!
Bullet 4 - What to do if you just don’t have any testimonials yet! (This is pure gold!)
Bullet 5 - How to write attention-grabbing headlines that’ll suck readers into your copy like a 10-ton magnet attracts paperclips!
Bullet 6 - What elements all sales letters must have to be successful – you’d be amazed at how many P.I.’s and even professional copywriters miss these … put them in your letter and watch your profits grow!
Bullet 7 - How to write ad copy that grabs your readers’ attention and doesn’t let go until they’ve called you!
Bullet 8 - Magic headline formulas you can use to send reader curiosity soaring through the roof – use these formulas and prospects will want to read your letter!
Bullet 9 - The basics of all great sales letters – just follow these simple steps to create your own sales-generating letters… you’re sure to be amazed at how easy it is to do!
Bullet 10 - And much, much more!
Free Bonuses Inside!

        FREE BONUS 1Larry’s Exclusive Headline Swipe File ($27 Retail) – I have hand collected these headlines over years careful stopping each time I came upon a headline I just couldn’t resist. That means these headlines are the ones that I know work and I’ve personally modified them to sell more, more and more(!) over my years of test them and keeping only the ones I trust to work!

        FREE BONUS 2 Bonus Fill-in-the-Blank Headline Swipe File ($17 Retail) Finally Revealed – The Headline Formulas Used by Successful Pros! I got this for myself years ago, have used it a lot and love it so much I bought the re-sales rights so I can share it with you here for free. Finally Revealed – The Headline Formulas Used by Successful Pros!

        FREE BONUS 3A “Done For You” Special Report ($97 Retail) – I give you the exact “lead magnet” I used to pick-up the extra background check here and there from parents who care enough about their kids to need your services! Plus, once you make you own version from my done-for-you template, you’ll understand how to create your own special reports anytime you want!

                            Oh yes, there’s one more thing...
                                        it’s important.

   
    As for refunds and guarantees... yup, I’ve got those too. I understand where you’re coming from so let me be the only one to take a risk here.
                                          100% Satisfation Guarnateed!

    Look, I’ll practically stand on my head to help someone who’s hungry, ready to work and willing to put forth an honest effort… but I won’t do it for you!

    So the bottom line is this: If your ready to use these skills to generate a positive cash flow for a change... you need to click “Add to Cart” Today!

    Not tomorrow, not next week ... but TODAY! Now, click “Add to Cart”. (You can review your order before you pay.)

    The next move is up to you...

                                                                             Committed to your success,

                                                                          You have my word on it.
                                                                                Larry Kaye, P.I. (Ret.) &
                                                                                 #1 Best Selling Author



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