Regrettably, our potential clients think all private investigators are the same so they call around until they find a cheep one and that means unless you can explain why you’re the detective that’s best for their case, they may try to save a few bucks by choosing the wrong P.I.!
This means you need to find your Unique Selling Proposition (USP). Your USP answers the question,
“Why should I hire you as opposed to all of my other options?”
And they have a ton of other options including…
1. Do it themselves with social media searches.
2. They can run some paid database searches.
3. They can hire an “info broker”.
4. They can hire another private detective!
However, once you fugue out your USP, you’ve got an almost unfair advantage over the competition!
Warning: Some people try to make “I cost less” their USP. Two problems there…
1) It’s an easy USP for your competition to copy!
2) it’s hard to turn a profit!
There is no need to compete based on price…
If you’ve gotten my paid training (like The Investigator’s Ultimate Guide to Process Serving), you’ll note that many attorneys would like a better, more responsive P.I. or process server who simply is more professional. So being the “low cost” solution means you get the cheapest clients who are the most likely to leave you for next detective agency that comes along with a lower price. It’s a race to the bottom.
Your “reasons” don’t have to be the greatest in the world. I mean, look at the lame “Almond Milk” example I give in the video. But you need something tho help you explain to clients why you are the best P.I. for the case they have. (If that’s true, of course!)
Your offer is kind of like a “headline”. What are you promising your potential clients? Maybe it’s, “I serve him or it’s free” or maybe it’s, “Return of Service filed on time, every time!”
Maybe it’s simple things like making sure the law firm gets a copy of the certified copy of the Return of Service after you file it. (This is all on the DVD.)
Really here’s the thing… they simply want a reliable, professional, responsive server. They want to call “their guy” and know that’s it taken care of with no problems.
You are providing a solution. Doing something they can’t do or don’t want to mess with and doing it as professionally as they would do it if they did it themselves! THAT’S why they hire you.
Finally, if you offer a GUARANTEE you will be unique! Guarantee something. Anything! Guarantee Return of service will be filed on time. Guarantee you’ll serve every pack within 10 days or less. Guarantee that surveillance will start on time, every time! Guarantee a free written report with each case.
The guarantee (ANY guarantee) will make you different from all the rest of the detective agencies out there.
If you like these helpful tips, then don’t miss out on my free special report If You Want To Be a Private Investigator Give Up… Unless You Do These Three Things. If not, you can get it right here…
Committed to your success,
Larry Kaye, P.I.