This week I bought a car and I had to answer that tough question, “Who can I trust?”
I went out to buy a car and if you’ve ever done this you know it’s not the most fun thing in the world to shop for a car. Great to have one. It’s fun once you get one but, shopping for a car can be very challenging.
I went to three different dealerships, two different private individuals and drove a bunch of cars. But the most challenging part was trying to find somebody that I could trust. And this is the type of thing that you have to deal with in everyday life.
The internet has made almost everything go faster. You can purchase things faster, find things faster and search for things faster. But… the one thing that it has not sped up is how fast you can develop trust!
You cannot build trust with someone on the internet any faster than you could in the old days.
That’s the type of thing that I want you to keep in mind when you’re dealing with people online or even in real life. Who do you trust?
Now, I was fortunate enough to have a friend of mine turn to me on to a dealership. A very small corner lot type place. It wasn’t much to look at… but the guy was trustworthy.
I got into a great car at a great price. I’m very happy with it. But, the seller saw I was a little hesitant even though I had a referral to go there and I had heard good things about this guy.
The seller knew this was a big investment for me so he said, “I’ll tell you what. I’ll give you a 30 day guarantee on the engine and transmission.”
WOW! I’ve never had a corner lot guy do this for me before.
Part of it is because then they have to file a paper work with the state. (I believe the Attorney-General’s office here in my state.) And, of course no one wants to file more paperwork with the government than they have to!
But this guy made that offer and he put it in writing. And you know what? It was just another indicator to me that this was someone I could trust. I bought the car on the spot. Paid cash. I was a happy camper.
Of course, I’m selling The Investigator’s Ultimate Guide series. And just like the car guy, I have referrals for you (testimonials of happy purchasers) and I offer guarantees. In fact, my guarantees are so strong and generous – no one else can come close! But I can do that because… the content in my courses is the real-deal info we Private Investigators use in the real world everyday!
Plus, of course, you see me here every week. Every Tuesday I put out a new video and that mean you can get to know me a little better than some faceless course that’s just a bunch of pfd downloads!
And here’s an interesting thing you don’t know… every month, I talk at least one person out of buying one of these courses! They send me an email. They ask me questions and I’m happy to answer them. But, sometimes, I can just tell that this is not the resource that’s right for this person.
I’ll give you a perfect example. One woman contacted me and she lead off with, “I’ve already bought private investigator training from an online place. I still owe them $500. I’m not happy with what they did but, do you think your course is going to help me.” And the first thing I said was, “Do not go into debt to get more training. Do not hit up that VISA or MasterCard. If you still owe them 500 bucks, you need to pay down that debt before you go anywhere else. Don’t dig yourself into a hole for this.”
The more I talked with her, I could see that this really wasn’t going to solve her problem. She was having money problems and she thought that buying the right Private Detective training course would dig her out of the hole and really she was just digging deeper.
I’ve been selling investigator training since 2004 and I want to share with you exactly how to compare two courses to decide which one is better and which one is right for you. The trick is to buy them both. That’s how you can compare Private Investigator training courses.
Find training that offers a no-strings-attached money back guarantee (if you can find another one besides mine that has a money back guarantee) and try them both. Look at them. See which one is more your learning style. Which one has the better information. Then keep the one you know is better!
So, I bought a new car and I hope you’re happy for me but, it really reminds me of how much I have to serve you, take care of you and build that trust. Contact me if you have any questions.
Committed to your success as a Private Investigator,