I love all the tricks, “hacks”, techniques, pretext, sources and methods we P.I.’s use to find track and follow cheaters, scammers, con artist, hustlers, deadbeats and outright criminals, but none of those detective skills help us to get clients and make money!
Sure, we need those skills. And, yes, they can make us really good money on repeat cases. Cases where we are hired again and again because we are very good at what we do.
But…
Simply being “the best” doesn’t help us to initially get hired by clients!
We need to understand the fundamentals of business as well as we understand the fundamentals of the investigative world. If you really want to make a living in this industry, I recommend you read that last sentence again.
Pro Tip: If you want to be truly successful as a private investigator (or process severer!) you do need to be in the top 10%! Simply being “good enough” is not good enough.
My best advice to you is look at a successful person in business and do what they are doing. If it’s legal and ethical, consider how you can use that technique in your business to get clients and make more money.
Here are some important points I shout all the time…
1. Find your Unique Selling Proposition.
3. Use testimonials.
If you like these helpful tips, then don’t miss out on my free special report If You Want To Be a Private Investigator Give Up… Unless You Do These Three Things. You can get it right here…
Committed to your success,
Larry Kaye, P.I.
P.S. – For marketing you do need a website. I don’t currently have a web-hosting company I can recommend, but I will say… Avoid Hostgator like they got The Clap!