Let me share with you three things to help you build your business with a blog.
My first tip is so important I should probably save it for the grand finale, but here it is…
1. Blog Consistently
That probably means once a month at a minimum.
When you’re just starting out, you may want to load up with content every few days to get started. But if you blog just once a week, very soon you’ll have a large quantity of (hopefully good and helpful!) content.
Regardless, pick a blogging schedule and stick with it! Let your potential clients see you are reliable and helpful!
2. Blog about things that help your readers!
Your readers aren’t just people looking to you for information, they are potential clients! Make sure you are providing them with content that they find helpful.
Yes, they may want to occasionally hear about the crazy thing your dog did because…
People do business with people they know, like and trust.
But, as a private investigator, they are probably reading your blog to find the solution to a problem rather than to be entertained.
This all helps to establish you as the professional who can help them when they need it.
3. Collect ideas for blog entries at all times!
As soon as an idea occurs to you, write it down! Keep it in a folder or someplace where you know you can easily find all your ideas.
Then when you’re ready to blog, open the file and you will find a ton of ideas! Now you have the luxury of choosing the best, most timely or most helpful idea to blog about!
Trust me, this tip alone can easily make the difference between success and failure. Between moving froward with consistent progress or flaming out with a blog that sits on line with three old post!
Let me know if you have a question you’d like me to answer in one of my weekly videos.
Committed to you success,
Larry Kaye, P.I.
P.S. – Don’t miss my special report titled… If You Want To be a Private Investigator Give Up… Unless You Do These Three Things. You can get it on the home page of my blog.