You really do need a website as a private investigator and, in my view, a blog is the best way to go for making money as a private investigator with effective, inexpensive marketing!
Allow me to give you three reasons you need a private investigator blog…
1. Search Engine Optimization AKA: SEO
I believe this is the weakest reason to have a blog, but it’s still quite important.
Potential clients will go to a search engine (I like DuckDuckGo) and type in their search for a private investigator in your area and when they do, you want to appear in the search results!
In my experience, the most common searches will be the term “private instigator” and your city. So, it will look something like:
private investigator Chicago
private investigator Fresno CA
private investigator Smithville Texas
Other searches will be for things like:
How to tell if my boyfriend is cheating
How to find the criminal history on someone
How to find where someone works
If you have articles that educate people about these questions, there is a better chance the search engines will present you as the solution to their problem.
And, sure… many of the things they want to do aren’t really possible with a few free online searches, but once they understand that, you want them to hire you. (If they’re actually a client you want to work for – and that’s a whole different issue!)
2. People will get to know, like and trust you.
Once a potential client finds you, they are (for sure!) going to “check you out” and having a website/blog they can visit will give them a chance to know, like and trust you. And people buy from people they know, like and trust!
So be helpful. Be a resource. Answer their questions in the articles you write and post.
When they see you as the expert you are, they will take the next step and contact you. At that point, the case is yours to get or lose. Because of that, I recommend you have some “scripts” or at least an outline of ideas of how to answer the most common question you’ll get from callers.
Pro Tip: Even if you’re already a master of surveillance, my course, The Investigator’s Ultimate Guide to Surveillance may be very valuable to you even if you only gain a couple of extra surveillance jobs each year because of the script I teach you on how to turn a price shopper into a paying client! (And I think you’ll get more cases than that. At least I did!)
3. Your PI blog will ease your workload.
Finally, and no one else is teaching this, you’re blog can greatly ease your workload.
I’m convince that no one teaches this because they can’t seem to get enough calls to need to lighten their workload! But if you market the way I teach you to, you will be getting phone calls. And when that happens, you’ll be glad you’ve got a blog to point people to.
Here’s the deal…
You will get contacted by people who have the same questions you’ve been asked a hundred times before. And having a blog post to point them to will save you a ton of time rather than explaining over and over again the same information to each caller.
So imagine this… you get an email (or contact from your website) asking if you can trace a license plate for them.
Now sometimes I want to talk to this person and see if I can solve their problem legally and ethically because what they really want isn’t a license place turned around, but some other piece of information they think the plate number will lead them to. But if that’s not the case, I want a resource I can quickly and easily send them to so I don’t have to explain every little detail to them personally.
So, if you’re contacted by someone who wants to know about tracing license plates and you have an article posted on your blog about when you will run a plate, what the client can expect, how much it cost and any “no-hit fee” involved… then when the client decides you are the right solution to his problem, the very last thing in the article explains his next best step is to contact you directly. You have (in a matter of seconds!) pre-screened this potential client.
This helps weed out the crazies while educating legitimate clients and setting reasonable expectations of what they will get so they are happier clients when you deliver your report!
You see, with that article, you are helping both types of callers while saving yourself time!
“But, Larry, I don’t know how to do this any of this website stuff!”
If you don’t know how to do this… no problem.
Even if you’re stuck because you don’t know how to put up a website, here’s what you need to be doing… create content (especially write articles)!
Putting up a blog isn’t that hard. You totally CAN do it. Search around, watch a few videos and you will learn how to do it.
But in the mean time – at the very least(!) – begin creating content for your blog so when you do finally get it up you have resources for potential clients to visit!
In other words… there is NO REASON you shouldn’t be doing something TODAY on this important marketing project that will make you more money as a private investigator!
If you like these helpful tips, then don’t miss out on my free special report If You Want To Be a Private Investigator Give Up… Unless You Do These Three Things. You can get it right here…
Committed to your success,
Larry Kaye, P.I.
P.S. – I don’t have a web-hosting company I currently recommend, but I will say… Avoid Hostgator at all cost!