I’ve preached for years that marketing each of your private investigator services separately (most of the time) allows you to target your marketing.
Customers (your potential clients!) want the product or service that solves their exact problem. And they think their problem is special.
They want the investigator who can solve their exact problem!
If a potential client needs you to locate her ex-husband and deadbeat dad, who is she more likely to call:
1. The P.I. advertising that he does skip tracing, background checks, surveillance, infidelity cases, etc.
2. The P.I. that has a blog post titled “How a Private Investigator can help with collecting back Child Support”.
Sure, you do “everything”. I get it. So do I! But, clients have a specific problem and they want the professional investigator who can solve their special problem.
In a nutshell, they want the specialist.
That means, have marketing materials that address specific problems potential clients might have. Different blog post. Maybe even different websites! They can link back to your detective agency home page if you want.
Heck, they can even have different phone numbers so when you get a call you know what marketing is working and what to stop spending you time on!
I cover this and more in my book How to Make Money as a Private Investigator
Committed to your success,
& Best Selling Author
P.S. – Want more solid info like this? Then don’t miss my special report titled… If You Want To be a Private Investigator Give Up… Unless You Do These Three Things. You can get it right here…