“If you don’t make money on the appliance, and you only make money when the appliance works, it’s a whole different game.”
I LOVE THAT!
You know those coffee pots, the ones that make one cup of coffee, where you put the little packet thingie in at the top and it makes you one cup of coffee?
Do you know how much that company makes on each machine they sell? The answer is nothing. It’s essentially a break-even thing for them. So, ya’ gotta’ ask…
How do they make their money? They make their money selling the little packs of coffee.
This means they must do a good job every time. They make their money by “replicating perfection”. Every cup of coffee has to be exactly as the same and has to be perfect.
And that’s a game changer because…“If you don’t make money on the appliance, and you only make money when the appliance works, it’s a whole different game.”
So make sure when you work a case you do it well. Give your client a good report and give it to them on time… every time. Replicate perfection.
That’s the ONLY way to run your detective agency (or any business for that matter)!
That’s the way I run my business. For example, look at my training materials… about one in ten people who get one of my things come back and get everything. And I love that because I know they recognize the value! They’re getting value out of it.
Admittedly it’s not cheap stuff. I mean, It’s worth it… but, it ain’t cheap. However, these people come back and they say, “Okay, I’m going to pay hundreds of dollars for this training but I know from experience it’s going to make me that money over and over again.”
So when you’re running your P.I. firm I highly recommend you have a good solid product or service to get that repeat business over and over again. That’s where all the real money is. It’s what we in business call “the back-end.” So get a piece of that back-end. Do a really good job and everybody wins. That’s exactly the way business should be!