Understanding Lead Measures vs Lag Measure is vitally important to your private investigator business success because you need to get clients for your skip tracing, background checks, criminal defense cases and even process serving if you expect to stay n business and especially if you want to THRIVE!
Lead Measures tell you if you’re going to hit your profit target for the month BEFORE you get to the end of the month (or year)!
Looking at your Lag Measures tell you in HINDSIGHT if you hit or missed your financial goals.
What is a Lead Measure?
Lead Measures are the things you know you need to do to hit your goal. In this case, your financial goal.
For example, a Lead Measure is how many sales letters you’ve sent out. Or how many social media post you’ve made. Things you know will generated paying cases for you.
What is a Lag Measure?
A Lag Measure is your profit and loss statement at the end of the month (or year).
By time you look at the Profit and Loss Statement (Lag Measure) it’s too late!
Set Lead Measures and HIT your Lead Measures so you know BEFORE the P&L Statement if your going to be profitable or not!
Here’s the Magic…
If you set the right Lead Measures and HIT them, you’ll make more money!
Take your interviews to the next level with witnesses, suspects or anybody when you learn the last two questions an experienced private investigator ask.
This week’s private investigator training video includes a real-world case study from a criminal defense case I worked on a he-said/she-said case and how the “Columbo Question” cracked it wide open for me and my client!
The Next-to-Last Question
What’s the best way to get in touch with you?
Criminal cases, auto accident investigations and just about every case a professional investigator tends to stretch out over a long period of time. That means you want a solid way to re-contact the person if you need to in the future. And – don’t miss this – how to contact them in a way they want to be contacted!
The Last Question
The last question I ask is one I really want an answered truthfully so I want them to have their guard down a little so I’m more likely to get a truthful answer.
I frequently like to ask this question after I’ve “ended” the “formal” interview. That way it seems almost like it’s just a small thing. Not important, so they are more likely to “slip-up” and tell me the truth.
IMPORTANT NOTE: Don’t be a follower. Be a student! Study my ideas. Study other experts’ ideas and make a decision for yourself! Don’t just follow any one person’s advice blindly!
And as always, do the right thing even if it’s the hard thing.
OSINT (Open Source Intelligence) covers a lot of territory, but the sweetest sub-set of information is Public Records and your big, restricted access, paid database provider can’t give you the vital information I share with you in this week’s private investigator training video!
This is a case study from a criminal defense case I worked where the prosecutor’s office played a dirty trick by disclosing their list of witnesses, but claiming to have no contact information on them! OUCH! Dirty Pool.
I skip traced the witnesses then, before conducting interviews, I dug a little deeper into public records to find the real dirt.
More than that… I learned EXACTLY who to talk to for the real skinny!
The beauty of it is, when you have the Public Records sources and methods I teach in my paid training, there are NO lies, NO pretext, NO restricted access databases. Heck, you can learn all the secrets even if you don’t have a Private Investigator’s License!
More jail records than you might realize are available public records, and this week I give real-world examples that any OSINT specialist, private investigator, or skip tracer should definitely be aware of!
Learn about “escape risk” prisoners, inmate transports, how to find the seemingly “boring” thing that can lead you to pure gold (in this example it’s about an email referenced in the Daily Report), and much, much more all in this week’s free private investigator training video!